Leadership Lessons from Nike, Mars, and PepsiCo with Tracy Benson, Founder of On The Next Page
On The Next Page Business Secrets
- Leaders act as walking broadcast towers – Their energy, expressions, and body language communicate messages before words are spoken.
- Business growth thrives on relationships – Long-term client trust, referrals, and word-of-mouth marketing drive sustainable success.
- Mindset shifts require unconscious work – Reprogramming deeply ingrained beliefs unlocks new behaviors and better leadership.
Episode Summary
In this episode of Explain Yourself, Tracy Benson, founder of On The Next Page, shares her journey from an unintentional entrepreneur to a top LinkedIn coach and leadership expert. Tracy describes how her initial goal of providing for her family during a difficult time turned into a 19-year business success with clients like Nike, Mars, and PepsiCo. Through her consulting firm On The Same Page, she helped companies navigate large-scale organizational changes by aligning leadership communication with clear, authentic messaging.
Tracy dives into the neuroscience of perception, explaining how leaders act as “walking broadcast towers,” continuously sending messages through their energy, expressions, and actions. She introduces the concept of “perception is projection,” where our judgments about others reflect internal beliefs. Tracy also discusses her upcoming Mind Manual program, which offers practical tools to rewire the unconscious mind and unleash authentic potential.
The episode provides valuable lessons for leaders, entrepreneurs, and anyone interested in personal development. From building trust with clients to understanding the brain's hidden programming, Tracy shares actionable insights to improve communication, leadership, and self-awareness.
Notable Questions We Asked Tracy Benson
Q: Why do you believe leaders act as walking broadcast towers?
A: Leaders communicate through body language, expressions, and energy, sending messages before speaking. Others unconsciously interpret and respond to these cues.
Q: What is 'perception is projection,' and how does it affect communication?
A: It’s a concept where we project internal beliefs onto others, shaping our perceptions. Recognizing this can help us respond more objectively.
Q: How did your business grow primarily through organic referrals?
A: We focused on exceptional client relationships, delivering results that encouraged clients to bring us into new companies as they advanced.
Q: What does your Mind Manual program teach participants?
A: The program helps individuals understand how their minds work, rewire limiting beliefs, and apply neuroscience-backed tools for personal and professional growth.
Q: What mindset shift helps people overcome intimidation when meeting influential figures?
A: Realizing that perceptions of others often reflect our own internal narratives can reduce fear and build confidence when engaging with high-level professionals.
Chapters
00:00 Into
01:06 Tracy Benson's Entrepreneurial Journey
03:24 Building and Growing a Successful Business
14:42 Understanding and Changing Perceptions
31:21 Client Success Stories and Coaching Philosophy
33:32 Identifying and Addressing Blind Spots
35:46 Understanding Meta Programs and Personal Settings
42:57 Building Long-Term Client Relationships
01:00:09 Connect with On The Next Page
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#LeadershipDevelopment #MindsetShift #BusinessGrowth #NeuroscienceInsights #AuthenticLeadership #PersonalDevelopment #ExecutiveCoaching #CommunicationSkills #EmotionalIntelligence #LinkedInGrowth
